The Social Selling Index Score (SSI) is a metric developed by LinkedIn to measure how effective a user is at social selling. Social selling refers to the use of social media platforms, particularly LinkedIn, to build relationships with potential customers and establish yourself as an industry expert.

Establishing your brand: This includes having a complete profile, sharing relevant content, and building a network of connections.
Finding the right people: This involves identifying potential customers and decision-makers within your target market.
Engaging with insights: This means sharing and interacting with relevant industry content to showcase your knowledge and expertise.
Building relationships: This involves fostering meaningful connections with potential customers by starting conversations and providing value.

Your SSI score is a number between 0 and 100, with a higher score indicating a stronger social selling presence. It’s important to note that while a high Social Selling Index Score SSI can be beneficial, it shouldn’t be the sole focus.

It’s a benchmark to gauge your performance and identify areas for improvement, not a definitive measure of success.

It’s free for all LinkedIn users to access.
Your score is updated daily based on your activities on the platform.
While aiming for a high score is good, it’s more important to focus on the four pillars and build genuine connections.
Comparing your Social Selling Index Score to others is only helpful when considering people in your industry or network.

Establish your brand:

Complete your profile 100%: Include a professional headshot, headline, summary, experience, skills, and education. Showcase your expertise and achievements effectively.
Share valuable content: Regularly share relevant industry news, articles, and insights. Consider publishing your own original content to position yourself as a thought leader.
Grow your network: Connect with potential customers, decision-makers, colleagues, and industry influencers. Be strategic about who you connect with, focusing on building quality relationships.

Find the right people:

Utilize advanced search features: Leverage LinkedIn Sales Navigator (if available) to identify and target specific individuals within your ideal customer profile.
Join relevant groups: Engage in discussions and participate in group activities to connect with potential customers and discover new opportunities.

Engage with insights:

Share and comment on industry content: Actively engage with relevant posts, articles, and discussions. Offer your own insights and participate in meaningful conversations.
Track your Social Selling Index score: Monitor your progress and identify areas where you can improve.
Use relevant hashtags: When sharing content, use relevant industry hashtags to increase discoverability and reach a wider audience.

Build relationships:

Connect with individuals on a personal level: Don’t just send generic connection requests. Personalize your messages and highlight mutual connections or interests.
Engage in genuine conversations: Ask questions, express interest in others, and offer help and support when you can.
Nurture your network: Regularly interact with your connections by commenting on their posts, congratulating them on achievements, and staying in touch.

Social Selling Index (linkedin.com)

Remember, increasing your Social Selling Index Score SSI is a continuous process. Focus on building genuine relationships and providing value to your network, and your score will naturally improve over time.

If you’re interested in learning more about the Social Selling Index Score and how to improve your score, you can visit the LinkedIn Sales Solutions website or search for “how to boost your LinkedIn Social Selling Index” online.