The rate at which E-commerce is growing can only be termed incredible. It is even fared that regular offline commerce will dwindle by over 40% in the next 10 years to come. This simply tells you that you need to be among the embraces of E-commerce. However, in as much as E-commerce is gradually dominating the market, you still need some fundamental strategies that will assure you success all along. It is important to acknowledge the fact that you are dealing with the web hence implement strategies that can help you sail along.
SEO for web stores is pretty different from regular marketing for websites and blogs. This means that E-commerce strategies for SEO are way different from others. It has been confirmed that devising SEO strategies for the E-commerce front is a little hectic. However, when it comes to implementation, everything takes a whole new twist. It is much easier to implement the strategies than devising them.
Let us have comprehensive breakdown of the key strategies that you should try to ensure that SEO for your E-commerce website is upheld:
- User Generated Reviews (Very Powerful 🔥)
It goes without saying that E-commerce is all about selling and buying of products. This means that you can simply source the views of buyers with regard to a certain product they got from you. Reviews are known to be a major strategy that can be used in making the rank of an E-commerce site high.
What most people may have never known is that Google considers the activity in a certain website before making any rankings. One of the best ways of evoking activity in your site is by encouraging your customers to drop product reviews. It does not matter if the review is positive or negative. As long as there is enough activity in your site, high ranking will eventually be achieved.
User generated reviews are also considered to be an ideal way of engaging in an interaction with your customers. It is through such reviews that you will be able to make the relevant changes with an aim of attracting even more customers.
- Updated Homepage
Did you know that the nature of your site’s homepage determines if you will attract clients or not? It has been revealed that the largest number of surfers are mostly interested in the homepage of any page. Considering that the homepage of any site displays first, any visitor will define your image from the word ‘go’. For this reason, there is great need in ensuring that your site has an updated homepage at all times.
In your updates, it is very necessary to ensure that your recent blog posts are included. Also, you should consider the latest social media updates that you have made. Doing so will keep your users updated and on track. Keeping same old content in your site is suicidal and can easily draw away your customers.
- Defined Keyword Targeting
The worst mistake that you can ever make is failing to assign relevant keywords in certain pages in your E-commerce site. It has been said time without number that keywords are the prime pillar to ranking in search engines. Keywords carry strong power that can manipulate search engines to rank your page in the best way possible.
It is very necessary to ensure that the keywords used in your E-commerce site are very relevant to your theme. This is because irrelevant keywords will only drain your efforts. Another important thing to note is that keywords have to be distributed evenly all across your site. In other words, you should ensure that the homepage carries the primary keywords. Category, product and information pages should also bear some keywords including secondary.
An in-depth research is heavily recommended when searching for the best keywords for your products. You can search for the most trending words and phrases online and use them in your site, as long as they are in full context.
- User Friendly URL [Permalinks]
The kind of links you provide to your clients matter a lot in determining if you will win them or not. It is therefore important to ensure that the links you have provided are very friendly to the users. They should not irritate the eyes of your potential clients in any way.
A good permalink should be short and clean. They should also include the main keywords since that is the most important aspect of it. You might be wondering how possible it is to make a link shorter, right? You can either consider using online link shorten for that. Better still, you can avoid using a lot of channels as you find your way to a particular page. The more the channels, the longer your links will be. Short links are always presentable and attractive to clients.
- Never Give Duplicate/Same Content (Product Description)
It does not matter if you are too busy in your business or not. The worst mistake you can ever make in E-commerce is giving duplicate content. Even if you own two different e-commerce sites, you should refrain from duplicating your content at all costs.
By now you should have known that Google does not entertain any duplicate content at all. A site that presents duplicate content in the name of SEO stands no chances of appearing in the first SERPs. In-depth optimization does not count if your content is heavily duplicated.
It takes a very short time to come up with completely original content. You will be not among the 40% of duplicate content that exists in the web once you opt to go original. The benefits that come with original content cannot be overlooked at all.
You can make use of free online tools designed to detect duplicate content. Copyscape, SmallSEOTools and many more can help you in running your content for duplication test. Make the necessary rectifications to ensure that your content stands out in all aspects.
- Improve Site’s Speed
Let us be honest here…how long can you wait for a site to load? I am sure that only 1% of surfers can wait for more than 10 seconds for any site to load. Majority will only be patient for 2-4 seconds before they quit. It is only natural to feel irritated when surfing on a site that is totally sluggish in loading. Most people wonder…why should I wait for a slow site to load when there are thousands of alternative resource pages? Completely logical, won’t you agree?
Now, which is the main idea in this regard? It is just a matter of monitoring how fast your site loads and making improvements accordingly. With so many free speed-testing tools at your disposal, you have no reason to remain ragged behind. All you need is to first identify you current site’s standing with regard to speed. You can then consult experts in order to get assistance on increasing the loading speed.
With fast loading speed, your e-commerce site will never lack traffic. None of your potential clients will be irritated unless the content in it is shoddy. Lest I forget, you should bear in mind that Google gives a very special view on sites that load fast. You can remarkably boost your rank by simply elevating the loading speed of your site.
- Fast Accessibility (Add To Cart – Buy Now/Purchase)
You might have come across a site where it takes more than 5 clicks before you get to the main point. This is very irritating, isn’t it? Accessibility of products in your e-commerce site is something very important and must never be overlooked. It is very important to note that your clients are not there for a searching quest. Instead, they are there to get the information they need in the shortest time possible. In this regard, you should avoid delaying the main point by reducing the number of clicks.
It is recommended that any product in an E-commerce site should not be more than 3 clicks away. 90% of surfers will avoid searching for any product detail especially if it calls for more than 3 clicks.
Aside from that, it is very important to ensure that the design of your website is indeed very friendly with your clients. Navigation should be really easy and embraceable. Avoid using features that can limit access to your products by clients. Conversion rate between you and your clients heavily depends on the nature and structure of your website.
- Product Information Pages (Features & Specification)
One thing that most people do is merging the product information pages with other materials. This is wrong. Instead, you should create separate product information page. Such pages should carry detailed description on certain products. The page should then lead clients to a specific product page where more information can be harvested.
The bottom line is that your product information pages should link with the sales pages. This is a way of taking your clients through a friendly navigation and also making them understand everything. When product information pages are merged, it becomes very hectic for your clients to digest and understand.
Cross-linking two pages regarding a single product can be considered to be an ideal thing to do. The product page can link to information page and eventually to the sales page. This amounts to 3 clicks, which are very friendly to surfers. All links provided should be easily seen and identified by clients. Blue-inked links are considered the best.
Aside from that, you must ensure that your product information pages are really clear and understandable. Note that any person visiting your site is interested in knowing the clear image of your products hence the need to keep everything clear.
- Create A product Comparison Page
Another very easy way of engaging your clients and compelling them to buy your products is by taking them through a comparison. Once you compare several products, clients are provided with the freedom to make their ultimate choice. This is because they will be fully informed.
Aside from providing clients with a lot of information, comparison also helps in providing your site with adequate internal links. Any person can admit that there is a great SEO benefit in internal linking. Your top products will always garner highly relevant links thanks to the comparison done.
It is always necessary to ensure that the comparison done between different products is in relation. By this I mean that the products being compared should be related to each other. In other words, the page should help in ending any form of confusion among potential buyers.
- E-Book Distribution
It is not always about on-page optimization for E-commerce websites. There is great need to consider off-site optimization. This is because it can equally work in elevating your performance in E-commerce. Distribution of eBooks is one of the best things that you can do to engage intensively in off-page optimization. There are a number of roles that an eBook can play.
First, it will ensure that your potential clients are fully informed. All you need is to come up with very informative PDF documents. Make sure that context is observed to avoid driving your readers astray.
Secondly, eBooks can help in linking back to your site. Remember that eBooks are different from regular books in the sense that eBooks are shared online. This means that you can incorporate links into the EBook as a way of channeling traffic to your site. However, you must ensure that your links are placed strategically in the EBook. Also, you must ensure that links are not stuffed in the eBook, as this may irritate your customers.
- Product’s Video Reviews
Did you know that Video product reviews are more powerful than written ones? 93% of surfers would opt to watch videos than read through long blog posts. Aside from that, videos tend to rank better than regular content in search engines. In this regard, there is need to consider using video product reviews as a way of commanding traffic to your E-commerce site.
In your video review, ensure that all details are included. Preferably, you should use a tutorial format to educate your visitors on how a certain product should be used. If you have to caption your videos, make sure that relevant keywords are used.